DIRECT RESPONSE MARKETING

A marketing methodology that measurable activities,tasks, and entities in Planning and Development, Market-Selection and Acquisition, Creative and Production, Functional Coordination and Media Placement, Fulfillment, House-File Segmentation
The Program's factor of:
  • Finance and Budgeting
  • Actuarial
  • Product Development
  • Legal
  • Pre-Market Research
  • Competitor Research
Market Profile and Segmentation List Selection
Telephone/Age Overlay
Income Identifiers/Sex
House File Match/Purge
Zip and Address Update
Personalization - All Forms
Postal Sort
Bad Credit Suppress
  • Consumer
  • Third Party
  • Business
  • Compiled/ Responsive
Computer Service Coordination
Television/Radio Production
Telephone Scripting
Copywriting
Layout and Illustration
Camera-ready Production
Television/Radio Placement
Billing Inserts/Package
Co-ops
Newspaper/Magazine Placement
Printing
Letter-shop Coordination
Out-Bound WATS
In-Bound WATS
Customer Service Design and Review
Renewal Conservation Design and Coordination
Initial Net Sales Analysis
Initial Response Fulfillment
Response Conversion
Response Analysis
Post-Marketing Analysis
Profile Development
Overlays/Matches
Sales Closure Analysis
File Updates		 House File Information Data Services
Sales Support Programs
Conservation
Add-ons/Upgrades
Cross-Solicits
These factors are analyzed, evaluated and re-evaluated during the planning, development, implementation and execution of the program to improve results and assure success.
Burwell Graphics & Illustrations Inc. © 2005
Comments? Send e-mail to Burwell Graphics
Tel: 973.853.8129 - 973.207.8362